Journal article

Does "true" personal or service loyalty last? A longitudinal study

Liliana L Bove, Lester W Johnson

Journal of Services Marketing | EMERALD GROUP PUBLISHING LTD | Published : 2009

DOI: 10.1108/08876040910955198

University of Melbourne Researchers

Liliana Bove Author Management and Marketing

Citation metrics

20Web of Science

Keywords

Social Sciences

Business & Economics

Customer Retention

Customer Loyalty