Brand reactions bias incidental decision-making.

PG Harris; C Murawski

Conference Proceedings

Brand reactions bias incidental decision-making.

PG Harris, C Murawski

Proceedings of the Australia and New Zealand Marketing Acadedmy Conference 2009 | ANZMAC - Australian and New Zealand Marketing Academy | Published : 2009

University of Melbourne Researchers

DR Philip Harris Author

Prof Carsten Murawski Author