Journal article

Corporate image in the leisure services sector

Joanna Minkiewicz, Jody Evans, Kerrie Bridson, Felix Mavondo

Journal of Services Marketing | EMERALD GROUP PUBLISHING LTD | Published : 2011

DOI: 10.1108/08876041111129173

University of Melbourne Researchers

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27Web of Science
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Keywords

Customers
Identity
Brand Image
Social Sciences
Employees
Management
Reputation
Encounters
Creation
Satisfaction
Business & Economics
Business
Customer Loyalty
Corporate Image
Customer Satisfaction
Leisure Facilities