Journal article

Consumer empowerment: a Foucauldian interpretation

Avi Shankar, Helene Cherrier, Robin Canniford

EUROPEAN JOURNAL OF MARKETING | EMERALD GROUP PUBLISHING LIMITED | Published : 2006

DOI: 10.1108/03090560610680989

University of Melbourne Researchers

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121Web of Science
155Scopus

Keywords

Business
Marketing
Desire
Business & Economics
Consumers
Happy
Social Sciences
Empowerment
Consumption
Happiness
Internet