Journal article

Response style differences in cross-national research: Dispositional and situational determinants

AWK Harzing, M Brown, K Koster, S Zhao

MIR - Management International Review | Gabler Verlag | Published : 2012

Abstract

International Management researchers often rely on surveys to collect their data. However, responses to survey questions can be biased by response styles, a respondent’s tendency to provide a systematic response to questions regardless of their content. Response styles vary across countries and individuals, but there is limited systematic research that investigateswhy they vary. Our study investigates middle (MRS) versus extreme response styles (ERS), the tendency to use the middle or extreme categories on rating scales. We examine the impact of culture, different types of scale anchors and the level of knowledge of the topic in question on MRS and ERS. We asked five groups of respondents (C..

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