Conference Proceedings

Service blueprinting and BPMN: a comparison

Simon K Milton, Lester W Johnson

Third Biennial International Conference on Services Marketing | EMERALD GROUP PUBLISHING LTD | Published : 2012

DOI: 10.1108/09604521211287570

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Keywords

Hotels
Impact
Organizational Processes
Social Sciences
Business Process Modelling
Service Blueprinting
Management
Business & Economics
Modelling
Ontological Analysis
Business Process Modelling Notation