Urban screens and transcultural consumption between South Korea and Australia
A Yue, S Jung
Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics | Published : 2010
This chapter examines urban screens as sites of media convergence and transcultural consumption. Using two case studies in Melbourne (Australia) and Songdo (Incheon, South Korea), this chapter considers how these screens have emerged through technological innovations led by cultural planning and urban regeneration. Furthermore, using audience reception and cultural participation studies, this chapter critically examines the augmentation of these spaces as sites for cultural citizenship and transcultural consumption. Urban screens, this chapter argues, are new contact zones of mediascapes, social belonging and transcultural identities. © 2011, IGI Global.