Conference Proceedings
Sequential vs Simultaneous Rollouts: Contingent effects of product innovativeness and order of entry
N Hazrul, B Lukas, G Whitwell
Proceedings of the 2011 AMS Conference | Academy of Marketing Science | Published : 2011
Conference Proceedings
N Hazrul, B Lukas, G Whitwell
Proceedings of the 2011 AMS Conference | Academy of Marketing Science | Published : 2011