Journal article

A new perspective on the incentive-blood donation relationship: partnership, congruency, and affirmation of competence

Danielle Chmielewski, Liliana L Bove, Jing Lei, Ben Neville, Anish Nagpal



BACKGROUND: The Motivation Crowding-out Theory suggests that incentives undermine intrinsic motivation and thus blood donation behavior. While there is strong evidence showing the negative relationship between monetary incentives and blood donation, findings on the effect of nonmonetary incentives are mixed. Set in a voluntary, nonremunerated environment, this study explores aspects of the nonmonetary incentive-blood donation relationship not captured by the crowding-out hypothesis. STUDY DESIGN AND METHODS: In-depth interviews were conducted to explore donors' attitudes toward nonmonetary incentives currently used or considered by the Australian Red Cross Blood Service (Blood Service). Tran..

View full abstract


Awarded by Australian Red Cross Blood Service

Funding Acknowledgements

This research was supported by the Australian Red Cross Blood Service (Project No: S12-0946).This research was conducted in accordance with the National Health and Medical Research Council's National Statement on Ethical Conduct in Human Research as cleared by the ethics boards of both the Australian Red Cross Blood Service (the Blood Service) and the University of Melbourne. We would like to acknowledge the Blood Service and Australian governments that fully fund the Blood Service for the provision of blood products and services to the Australian community. We would also like to acknowledge the contributions of Dr Marcus Phipps, Dr Tim Bednall and Ms Marie Cleaver for their feedback on this manuscript.