Consumerism and its impact on robotic-assisted radical prostatectomy

Abstract

Study Type - Therapy (prevalence) Level of Evidence 2b OBJECTIVES • Many experts consider that media coverage, marketing and/or direct-to-consumer advertising, particularly Internet-based forms, are fundamental to the widespread adoption of robotic-assisted prostatectomy (RARP). However, this has not been explored previously. • The primary objective of the present study was to delineate the role of media coverage and marketing of RARP on the Internet, whereas the secondary goal focused on website quality with respect to the presentation of prostatectomy. MATERIALS AND METHODS • Website content was evaluated for direct-to-consumer advertising after the retrieval of the first 50 websites using..