Book Chapter

Technology in the Development and Teaching of a Literacy Program for XXI Century Education

John Munro, Elena Verezub

CASES ON INNOVATIONS IN EDUCATIONAL MARKETING: TRANSNATIONAL AND TECHNOLOGICAL STRATEGIES | IGI GLOBAL | Published : 2011

Abstract

A key capacity in twenty-first century markets is being able to convert information to knowledge. This information is frequently a written form in e-text contexts. Individuals able to read, comprehend, and execute the information more effectively can use more efficiently the resources available in the marketplace. The study examined the influence of teaching individuals to read and comprehend hypertext. Its findings contribute to advancement of knowledge in this area and indicate ways in which individuals can improve their capacity to convert e-text to knowledge.