Book Chapter
What is the value of a brand to a firm?
Don O'Sullivan, Kwanghui Lim, Janice Luck
LAW OF REPUTATION AND BRANDS IN THE ASIA PACIFIC | CAMBRIDGE UNIV PRESS | Published : 2012
Book Chapter
Don O'Sullivan, Kwanghui Lim, Janice Luck
LAW OF REPUTATION AND BRANDS IN THE ASIA PACIFIC | CAMBRIDGE UNIV PRESS | Published : 2012