Lifestyling women: Emergent femininities on Singapore and Taiwan TV

Abstract

The recent rise of lifestyle TV in Anglophone markets reflects the increasing dominance of an individualistic, consumer-driven approach to lifestyle issues in which late modern selfhood is seen as endlessly malleable, a project to be worked on and invested in (Wood and Skeggs, 2004). Popular-factual programmes offering advice on life skills for surviving and thriving in late modern capitalist culture are also in evidence across Asia. As this chapter will demonstrate, some of these are similar to their Anglo-American counterparts, while others present life advice in ways clearly shaped by distinct local and regional televisual and cultural codes and conventions. We propose, as others have arg..