When One Size Does Not Fit All: A Problem of Fit Rather than Failure for Voluntary Management Standards

Abstract

Voluntary management standards for social and environmental performance ideally help to define and improve firms' related capabilities. These standards, however, have largely failed to improve such performance as intended. Over-emphasis on institutional factors leading to adoption of these standards has neglected the role of firms' existing capabilities. External pressures can drive firms to adopt standards more than their technical capacity to employ them. This can lead to problems of "fit" between institutional requirements and a firm's existing capabilities. We describe a conceptual model that considers the impact of an interaction between a firm's institutional requirements and its exist..