Led into Temptation? Rewarding Brand Logos Bias the Neural Encoding of Incidental Economic Decisions
Carsten Murawski, Philip G Harris, Stefan Bode, Juan F Dominguez D, Gary F Egan
PLOS ONE | PUBLIC LIBRARY SCIENCE | Published : 2012
This study was partly funded by a University of Melbourne Early Career Researcher grant to Philip G. Harris and a grant in the University of Melbourne Interdisciplinary Seed Funding Scheme 2010. The funding bodies had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.