Journal article
Stop the drama downunder: A social marketing campaign increases HIV/sexually transmitted infection knowledge and testing in Australian gay men
A Pedrana, M Hellard, R Guy, C El-Hayek, M Gouillou, J Asselin, C Batrouney, P Nguyen, M Stoovè
Sexually Transmitted Diseases | Published : 2012
Abstract
INTRODUCTION: Since 2000, notifications of HIV and other sexually transmitted infections (STIs) have increased significantly in Australian gay men. We evaluated the impact of a social marketing campaign in 2008-2009 aimed to increase health-seeking behavior and STI testing and enhance HIV/STI knowledge in gay men. METHODS: A convenience sample of 295 gay men (18-66 years of age) was surveyed to evaluate the effectiveness of the campaign. Participants were asked about campaign awareness, HIV/STI knowledge, health-seeking behavior, and HIV/STI testing. We examined associations between recent STI testing and campaign awareness. Trends in HIV/STI monthly tests at 3 clinics with a high case load ..
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Funding Acknowledgements
[ "The authors acknowledge the help of the project advisory committee for guiding the planning and implementation of the study. The authors also acknowledge the Victorian Department of Health for providing funds to support this study and the contribution to this work of the Victorian Operational Infrastructure Support Program.", "Supported by funds from the Australia Government through a National Health and Medical Research Council (NH&MRC) Public Health Postgraduate Scholarship and the Sidney Myer Health Scholarship (to A. P.); and from the NH&MRC (to M. H. and R.G.)." ]