Journal article

How can a stereotype inconsistency bias be encouraged in communication?

Ain Simpson, Yoshihisa Kashima

ASIAN JOURNAL OF SOCIAL PSYCHOLOGY | WILEY-BLACKWELL | Published : 2013

Abstract

This study aimed to investigate what conditions can lead to a bias for communicating stereotype inconsistent (SI) information, relative to stereotype consistent (SC) information. Sixty-three undergraduate university students (22 males, 41 females; Mage=21.25) read a story about an Arab man who exhibited characteristics consistent and inconsistent with the stereotype of Arab men. The story was transmitted through 21 three-person communication chains; each participant rewrote the story from memory for the next person in the chain to read, with only the first participant in each chain reading the original story. As hypothesized, when a surprising category conjunction was formed by pairing the p..

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