Journal article

Queer as F(star star)k: Reaching and Engaging Gay Men in Sexual Health Promotion through Social Networking Sites

Alisa Pedrana, Margaret Hellard, Judy Gold, Nadine Ata, Shanton Chang, Steve Howard, Jason Asselin, Olivia Ilic, Colin Batrouney, Mark Stoove, Grad Dip

JOURNAL OF MEDICAL INTERNET RESEARCH | JMIR PUBLICATIONS, INC | Published : 2013

Abstract

BACKGROUND: A growing number of health promotion interventions are taking advantage of the popularity and interactivity of new social media platforms to foster and engage communities for health promotion. However, few health promotion interventions using social networking sites (SNS) have been rigorously evaluated. "Queer as F**k"(QAF) began as pilot project in 2010 to deliver sexual health promotion via short "webisodes" on SNS to gay men. Now in its fifth season, QAF is among the few published examples internationally to demonstrate the sexual health promotion potential of SNS. OBJECTIVE: The objective of this evaluation is to assess reach, interactivity, and engagement generated by QAF to..

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Grants

Funding Acknowledgements

Alisa Pedrana receives funding from the Australia Government through a National Health and Medical Research Council (NH&MRC) Public Health Postgraduate Scholarship and the Sidney Myer Health Scholarship. Margaret Hellard receives funding from the NH&MRC as a senior research fellow. The authors gratefully acknowledge the Victorian Department of Health for providing funds to support this study and the contribution to this work by the Victorian Operational Infrastructure Support Program.