Journal article
Sexual health promotion on social networking sites: A process evaluation of the FaceSpace Project
P Nguyen, J Gold, A Pedrana, S Chang, S Howard, O Ilic, M Hellard, M Stoove
Journal of Adolescent Health | Published : 2013
Abstract
Purpose: This article reports findings from an evaluation of reach and engagement of The FaceSpace Project, a novel sexual health promotion project delivered through social networking sites that targeted young people aged 16-29 years. Methods: Multiple methods were used to evaluate project reach and engagement. The evaluation focussed on quantitative data (online usage statistics, online surveys), complemented by available qualitative data (project team meeting notes). Results: The project reached 900 fans who were mostly between 18 and 34 years of age. The most successful ways of increasing audience reach were via Facebook advertisements and tagging photos of young people attending a music ..
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Funding Acknowledgements
J.G. receives funding from the Australian Government through an Australian Postgraduate Award and a Monash University Faculty of Medicine Excellence and Postgraduate Publication Award. A.P. receives funding from a National Health and Medical Research Council (NH&MRC) Public Health Postgraduate Scholarship and the Sidney Myer Health Scholarship. M. H. receives funding from the NH&MRC as a senior research fellow. S. H. is supported by the Australian Government through an Australian Research Council grant. M.S. receives funding through the NH&MRC Centre for Research Excellence in Injecting Drug Use. The authors gratefully acknowledge the contribution to this work of the Victorian Operational Infrastructure Support Program received by the Burnet Institute. The project was funded by the Victorian Department of Health grant. The authors would also like to thank the advisory committee and participants involved in the development of the project as well as the fans who joined the project pages online.