Assessing the effectiveness of antismoking television advertisements: do audience ratings of perceived effectiveness predict changes in quitting intentions and smoking behaviours?
Emily Brennan, Sarah J Durkin, Melanie A Wakefield, Yoshihisa Kashima
Tobacco Control | BMJ PUBLISHING GROUP | Published : 2014
Awarded by Australian Research Council
This research was supported by an Australian Research Council Linkage Grant LP0882363 awarded to YK at the University of Melbourne, and SJD and MAW at the Cancer Council Victoria. The Australian Research Council had no involvement in the study design; in the collection, analysis and interpretation of data; in the writing of the report; or in the decision to submit the paper for publication.