The effect of food toppings on calorie estimation and consumption
Ying Jiang, Jing Lei
JOURNAL OF CONSUMER PSYCHOLOGY | JOHN WILEY & SONS LTD | Published : 2014
In this research we examine the effect of adding a food topping to the base food on consumers' calorie estimation and consumption of the augmented food (base food plus topping). We show that consumers underestimate the calorie content of augmented food with an unhealthy base, especially when the topping is healthy. However, consumers are less likely to underestimate the calorie content of augmented food with a healthy base, regardless of whether the topping is healthy or unhealthy. Further, we show that adding a healthy topping to an unhealthy base makes consumers not only underestimate the calorie content but also eat more of the augmented food. © 2013 Society for Consumer Psychology.