Leveraging social media technology for business transformation: The case of corporate social communities

Abstract

Purpose - This chapter explores the role that social media can play to support entrepreneurs in managing complex interfirm communities. As companies increasingly operate in highly connected environments, it is important to move beyond corporate networks, and understand and build corporate social communities (CSCs) that underpin organizations. Design/methodology/approach - The authors conducted 14 case studies at member firms of GS1 Australia - a not-for-profit association dedicated to the development, implementation, and promotion of information technology standards to improve supply chain management. Finding - The gathered data illustrate a number of common challenges managers typically enc..