Journal article
Asking for something different from our donors: factors influencing persuasion success.
KL Bagot, LL Bove, BM Masser, KM White
Transfusion | Published : 2014
DOI: 10.1111/trf.12500
Abstract
Demand for plasma-derived products, and consequently plasmapheresis donors, continues to increase. This study aims to identify the factors that facilitate the persuasion success of conversations with whole blood (WB) donors to convert to plasmapheresis donation within a voluntary nonremunerated context. Surveys were sent to WB donors after a plasmapheresis conversion conversation with a blood collection agency (BCA) staff member: in center (Sample 1) or via a call center (Sample 2). Participants reported the number of donor-initiated and BCA-initiated conversations about plasma, experienced in the prior 12 months. Perceptions of the most recent conversation, donor oriented and conversion ori..
View full abstractGrants
Awarded by Australian Research Council
Funding Acknowledgements
We acknowledge the Australian government, which fully funds the Australian Red Cross Blood Service for the provision of blood products and services to the Australian community. The authors acknowledge and thank the support from current and former Blood Service personnel during data collection, particularly Mr Perfecto Diaz, Ms Jasmine Trigwell, Ms Anita Smith, Ms Jane Hayman, and Ms Andrea Murray. The authors are grateful to the Blood Service Donor Center and National Contact Center staff who participated and, most importantly, to the donors who completed the surveys.