Analysis of household leisure and shopping behavior in Ibaraki Prefecture, Japan

Abstract

Understanding household leisure and shopping behavior is an important component of market research, shop location decisions, travel behavior, and consumer behavior studies. This paper estimates a gravity model of travel behaviors related to leisure and shopping trips in the Ibaraki Prefecture, Japan, based on a 1998 survey data set by Poisson regression. The overall results indicate that GDP per capita of cities of origin and of destination, population, train stations, and store area of the destination city affect trip flow positively. Intercity distance, store areas in the city of origin, and higher density in the city of origin negatively affect trip flow. Different variables distinctly af..