The influence of personality traits on online information behaviour during political campaigns

Abstract

The adoption of social analytics heralds the arrival of a new paradigm in political campaign practice, driven by both behavioural science and social networks. Yet these domains have historically been in tension with opposite perspectives on political behaviour. The increasing focus on online social networks offers an opportunity to synthesise complementary research traditions on political behaviour to better understand the relationship between individual personality and information behaviour. We propose a model based on core dispositional personality traits, political participation as information consumption and information diffusion theory to explain online information behaviour during elec..