Journal article

Interrupting a Narrative Transportation Experience: Program Placement Effects on Responses to Antismoking Advertising

Sarah Durkin, Melanie Wakefield

Journal of Health Communication | TAYLOR & FRANCIS INC | Published : 2008

DOI: 10.1080/10810730802412248

Citation metrics

22Web of Science
23Scopus

Keywords

Social Sciences
Social Marketing
Appraisal
Communication
Youth
Advertising
Persuasive Communication
Smoking Cessation
Australia
Campaigns
Young Adult
Commercials
Smoking
Information Science & Library Science
Science & Technology
Recall
Humans
Advertising As Topic
Adult
Advertisements
Middle Aged
Impact
Technology
Television
Smoking Prevention
Mass-Media