Journal article

An experimental study of effects on schoolchildren of exposure to point-of-sale cigarette advertising and pack displays

Melanie Wakefield, Daniella Germain, Sarah Durkin, Lisa Henriksen

Health Education Research | OXFORD UNIV PRESS | Published : 2006


By creating a sense of familiarity with tobacco, cigarette advertising and bold packaging displays in stores where children often visit may help to pre-dispose them to smoking. A total of 605 ninth-grade students were randomly allocated to view a photograph of a typical convenience store point-of-sale which had been digitally manipulated to show either cigarette advertising and pack displays, pack displays only or no cigarettes. Students then completed a self-administered questionnaire. Compared with those who viewed the no cigarettes, students either in the display only condition or cigarette advertising condition perceived it would be easier to purchase tobacco from these stores. Those who..

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