Socioeconomically disadvantaged smokers' ratings of plain and branded cigarette packaging: an experimental study
Ashleigh Guillaumier, Billie Bonevski, Chris Paul, Sarah Durkin, Catherine D'Este
BMJ OPEN | BMJ PUBLISHING GROUP | Published : 2014
OBJECTIVES: This study aimed to test the potential impact of plain packaging for cigarettes on brand appeal among highly socioeconomically disadvantaged smokers using the new design for cigarettes implemented in Australia, which combines plain packaging with larger health warning labels. DESIGN: A 2×2 factorial design trial embedded within a cross-sectional computer touchscreen survey. Data were collected between March and December 2012. SETTING: Socially disadvantaged welfare aid recipients were recruited through a large Social and Community Service Organisation in New South Wales, Australia. PARTICIPANTS: N=354 smokers. The majority of the sample had not completed high school (64%), earned..View full abstract
Awarded by Hunter Medical Research Institute
This study was part of a project funded by a grant from the Hunter Medical Research Institute (G1101150).