Introduction effects of the Australian plain packaging policy on adult smokers: A Cross-sectional study

Abstract

Objective: To determine whether smokers smoking from packs required under Australia's plain packaging law had different smoking beliefs and quitting thoughts, compared with those still smoking from branded packs. Design: Cross-sectional survey during the roll-out phase of the law, analysed by timing of survey. Setting: Australian state of Victoria, November 2012. Participants: 536 cigarette smokers with a usual brand, of whom 72.3% were smoking from a plain pack and 27.7% were smoking from a branded pack. Primary outcome measures: Perceived quality and satisfaction of cigarettes compared with 1 year ago, frequency of thoughts of smoking harm, perceived exaggeration of harms, frequency of tho..