Journal article

Introduction effects of the Australian plain packaging policy on adult smokers: a cross-sectional study

Melanie A Wakefield, Linda Hayes, Sarah Durkin, Ron Borland

BMJ Open | BMJ PUBLISHING GROUP | Published : 2013


OBJECTIVE: To determine whether smokers smoking from packs required under Australia's plain packaging law had different smoking beliefs and quitting thoughts, compared with those still smoking from branded packs. DESIGN: Cross-sectional survey during the roll-out phase of the law, analysed by timing of survey. SETTING: Australian state of Victoria, November 2012. PARTICIPANTS: 536 cigarette smokers with a usual brand, of whom 72.3% were smoking from a plain pack and 27.7% were smoking from a branded pack. PRIMARY OUTCOME MEASURES: Perceived quality and satisfaction of cigarettes compared with 1 year ago, frequency of thoughts of smoking harm, perceived exaggeration of harms, frequency of tho..

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Funding Acknowledgements

This study was funded by Quit Victoria. The researchers declare that they are independent from the funder. The funder had no influence on the overall study design or on the decision to submit the paper for publication.