Journal article

Impact of news of celebrity illness on breast cancer screening: Kylie Minogue's breast cancer diagnosis

S Chapman, K McLeod, M Wakefield, S Holding

The Medical Journal of Australia | AUSTRALASIAN MED PUBL CO LTD | Published : 2005


OBJECTIVES: To describe the main media narratives in the reportage of singer Kylie Minogue's illness with breast cancer; and to assess the impact of this coverage on bookings for screening for breast cancer by mammography in four Australian states. SETTING: Government sponsored BreastScreen programs in Queensland, Victoria, Tasmania and Western Australia. MAIN OUTCOME MEASURES: Narratives on breast cancer in television news programs 17-27 May 2005; initial and re-screening bookings for mammograms. PARTICIPANTS: Women aged > or = 40 years who booked for mammograms in BreastScreen programs in the 19 weeks before, the 2 weeks during, and the 6 weeks after the publicity. RESULTS: There was a 20-..

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