Journal article

What price quitting? The price of cigarettes at which smokers say they would seriously consider trying to quit

Michelle Scollo, Linda Hayes, Melanie Wakefield

BMC Public Health | BMC | Published : 2013

Abstract

BACKGROUND: Deciding on an appropriate level for taxes on tobacco products is a critical issue in tobacco control. The aim of the present study was to describe the critical price points for packs for smokers of each pack size, to calculate what this would equate to in terms of price per stick, and to ascertain whether price points varied by age, socio-economic status and heaviness of smoking. METHODS: In November 2011, 586 Victorian smokers of factory-made cigarettes were asked during a telephone survey about their usual brand, including the size and cost of their usual pack. They were also asked about use of illicit tobacco. Smokers estimated what price their preferred pack would need to re..

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