Do adult focused anti-smoking campaigns have an impact on adolescents? The case of the Australian National Tobacco Campaign

Abstract

OBJECTIVES: To examine adolescents' awareness of and response to an adult focused anti-smoking advertising campaign. DESIGN AND SETTING: Data were obtained from two cross sectional surveys of adolescents. The first study, a national evaluation study, involved a telephone survey of a randomly selected sample of 400 14-17 year olds across Australia in 1998. The second study involved a survey of 3714 students aged 12-17 years, randomly selected from a probability sample of secondary schools in the Australian State of Victoria. MAIN OUTCOME MEASURES: In both surveys, adolescents answered questions on their awareness of the advertising campaign and actions taken in response to the campaign. Adole..