Journal article

Association between commercial television exposure and fast-food consumption among adults

Maree Scully, Helen Dixon, Melanie Wakefield

Public Health Nutrition | CAMBRIDGE UNIV PRESS | Published : 2009


OBJECTIVE: To examine the association between television advertising exposure and adults' consumption of fast foods. DESIGN: Cross-sectional telephone survey. Questions included measures of frequency of fast-food consumption at different meal times and average daily hours spent watching commercial television. SUBJECTS/SETTING: Subjects comprised 1495 adults (41 % response rate) aged >or=18 years from Victoria, Australia. RESULTS: Twenty-three per cent of respondents usually ate fast food for dinner at least once weekly, while 17 % consumed fast food for lunch on a weekly basis. The majority of respondents reported never eating fast food for breakfast (73 %) or snacks (65 %). Forty-one per ce..

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Funding Acknowledgements

The study was funded by The Cancer Council Victoria. We gratefully acknowledge the contribution of Melissa Cameron in coordinating the fieldwork and David Crawford in providing input on question design and valuable comments and suggestions. M.S. analysed the data and wrote the first draft of the paper. H.D. and M.W. conceived and designed the study. All authors interpreted the data and were involved in revising the paper. No conflicting interests declared.