Journal article

The effect of antismoking advertisement executional characteristics on youth comprehension, appraisal, recall, and engagement

Y Terry-McElrath, M Wakefield, E Ruel, GI Balch, S Emery, G Szczypka, K Clegg-Smith, B Flay

Journal of Health Communication | TAYLOR & FRANCIS INC | Published : 2005

DOI: 10.1080/10810730590915100

Grants

Awarded by NCI NIH HHS

Citation metrics

79Web of Science
81Scopus

Keywords

Mental Recall
Communication
Tobacco Industry
Smoking
Social Sciences
Male
Adolescent
Adolescent Psychology
Impact
Humans
Advertising
Science & Technology
Arousal
Adolescents
Media Campaigns
Metaanalysis
Advertising As Topic
Psychology, Adolescent
Drug Industry
Fear Appeals
Technology
Information Science & Library Science
Female
Smoking Prevention