Journal article

The effect of antismoking advertisement executional characteristics on youth comprehension, appraisal, recall, and engagement

Y Terry-McElrath, M Wakefield, E Ruel, GI Balch, S Emery, G Szczypka, K Clegg-Smith, B Flay

Journal of Health Communication | TAYLOR & FRANCIS INC | Published : 2005

DOI: 10.1080/10810730590915100

Grants

Awarded by NCI NIH HHS

Awarded by NATIONAL CANCER INSTITUTE

Citation metrics

79Web of Science
81Scopus

Keywords

Metaanalysis
Media Campaigns
Female
Fear Appeals
Adolescent Psychology
Psychology, Adolescent
Smoking
Impact
Mental Recall
Social Sciences
Adolescent
Drug Industry
Male
Tobacco Industry
Information Science & Library Science
Advertising
Advertising As Topic
Humans
Technology
Smoking Prevention
Communication
Adolescents
Science & Technology
Arousal