The effect of retail cigarette pack displays on impulse purchase

Abstract

Aims: To assess the extent to which point-of purchase (POP) cigarette displays stimulate impulse purchases. Design: Telephone-administered population survey. Setting: Victoria, Australia. Participants: A total of 2996 adults, among whom 526 smoked factory-made cigarettes and 67 were recent quitters (quit in the past 12 months). Measurements: Reported cigarette purchase behaviour; perceived effect on smoking of removing cigarettes from view in retail outlets; reported urges to buy cigarettes as a result of seeing the cigarette display. Findings: When shopping for items other than cigarettes, 25.2% of smokers purchased cigarettes at least sometimes on impulse as a result of seeing the cigarett..