Association of point-of-purchase tobacco advertising and promotions with choice of usual brand among teenage smokers

Abstract

The objective is to determine the relationship between brand-specific advertising and promotions in convenience stores for Marlboro and Camel cigarettes and choice of usual brand among school students. A cross-sectional survey was designed that merged records of store tobacco advertising and promotions. The survey was administered to 3,890 U.S. high school smokers with a usual brand, matched to 196 convenience stores. Choice of Marlboro as a usual brand was associated with presence of a Marlboro gift with purchase (p < .001) and a greater brand share of interior (p= .05) and exterior (p= .05) advertising voice for Marlboro. Choice of Camel as a usual brand was associated with a greater share..