The good news about smoking: How do US newspapers cover tobacco issues?

Abstract

Media advocacy, or advocacy seeking media attention, can shape the policy environment, but the relationship between the nature of news media coverage of public health topics and policy outcomes has received insufficient research attention. We present the first large-scale study of news coverage of tobacco to focus on the potential impact for policy outcomes. Through our analysis of 9,859 tobacco-focused news articles from 100 leading US daily newspapers between 2001 and 2003 we examined whether tobacco issues are newsworthy, and if so, whether coverage is favorable to policy progress. We found strong evidence for newsworthiness, and a tendency for coverage to highlight policy approaches to t..