Journal article

Smoker sensitivity to retail tobacco displays and quitting: a cohort study

Daniella Germain, Molly McCarthy, Melanie Wakefield

Addiction | WILEY | Published : 2010


AIMS: To assess whether sensitivity to point of sale (POS) cigarette displays influences quitting behaviour. DESIGN: Prospective cohort study. SETTING: Victoria, Australia. PARTICIPANTS: A total of 222 adult smokers were surveyed at baseline in 2006 and followed-up 18 months later. MEASUREMENTS: Baseline sensitivity to POS displays, which included the frequency of 'noticing displays', 'impulse purchasing behaviour' and 'deciding on brand based on POS displays'; smoking status at follow-up. FINDINGS: At follow-up, 17.0% were no longer smokers. After adjusting for covariates, compared to those with low POS display sensitivity, smokers who had a medium or high level of sensitivity to POS displa..

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Funding Acknowledgements

This study was funded by Quit Victoria and the Cancer Council Victoria. Melanie Wakefield was supported by a National Health and Medical Research Council Principal Research Fellowship. The authors thank Mohammad Siahpush for his assistance with statistical analyses.