Journal article

Price discounting of cigarettes in milk bars near secondary schools occurs more frequently in areas with greater socioeconomic disadvantage

Molly McCarthy, Maree Scully, Melanie Wakefield

Australian and New Zealand Journal of Public Health | WILEY | Published : 2011

Abstract

OBJECTIVE: To examine differences in price discounting of cigarettes in milk bars located near secondary schools in metropolitan areas of Victoria, according to neighbourhood socioeconomic status (SES). METHOD: Milk bars within one km of randomly selected secondary schools in Victorian metropolitan areas were audited to assess the advertised price of the most popular cigarette brands. RESULTS: Cigarette brands were available below the recommended retail price (RRP) at between 10% to 14% of the 62 milk bars visited. Price discounting was occurring significantly more frequently in areas of lower SES, with between 23% and 33% of milk bars in these neighbourhoods selling the leading cigarette br..

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