Journal article

The Psychology of Eating Animals

Steve Loughnan, Brock Bastian, Nick Haslam

Current Directions in Psychological Science | SAGE PUBLICATIONS INC | Published : 2014

Abstract

Most people both eat animals and care about animals. Research has begun to examine the psychological processes that allow people to negotiate this "meat paradox." To understand the psychology of eating animals, we examine characteristics of the eaters (people), the eaten (animals), and the eating (the behavior). People who value masculinity, enjoy meat and do not see it as a moral issue, and find dominance and inequality acceptable are most likely to consume animals. Perceiving animals as highly dissimilar to humans and as lacking mental attributes, such as the capacity for pain, also supports meat-eating. In addition to these beliefs, values, and perceptions, the act of eating meat triggers..

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