Journal article

Market segmentation: Conceptual and methodological foundations, 2nd edition

P Dudgeon

Journal of Classification | SPRINGER-VERLAG | Published : 2002

DOI: 10.1007/s00357-001-0038-6

University of Melbourne Researchers

Paul Dudgeon Author Melbourne School of Psychological Sciences

Keywords

Mathematics, Interdisciplinary Applications

Social Sciences

Physical Sciences

Science & Technology

Psychology, Mathematical