Conference Proceedings

The Effect of Customization Strategy and Recommendations on Consumer Decision-Making

Brent Coker, Anish Nagpal, Partha Krishnamurthy

ADVANCES IN CONSUMER RESEARCH, VOL XXXVII | ASSOC CONSUMER RESEARCH | Published : 2010

University of Melbourne Researchers

Keywords

Psychology
Behavior
Business & Economics
Business
Psychology, Applied
Risk
Social Sciences