Effects of Find Thirty every day((R)): Cross-Sectional Findings From a Western Australian Population-Wide Mass Media Campaign, 2008-2010

Abstract

BACKGROUND: Internationally, over the last four decades large-scale mass media campaigns have been delivered to promote physical activity and its associated health benefits. In 2002-2005, the first Western Australian statewide adult physical activity campaign Find Thirty. It's Not a Big Exercise was launched. In 2007, a new iteration of the campaign was proposed with new objectives, executions, and tag line Find Thirty every day(®). PURPOSE: This article reports on the population-level effects of the Find Thirty every day (®) campaign from 2008 to 2010, with a focus on changes in awareness, intention, and physical activity. METHODS: Evaluation of the campaign involved pre- and posttest seria..