Book Chapter

Re-thinking a MNC: The role of cognitive interventions in organizational design

E Maitland, A Sammartino

ORCHESTRATION OF THE GLOBAL NETWORK ORGANIZATION | Advances in International Management | Emerald Group Publishing Limited | Published : 2014


Using a managerial cognition lens, we investigate the organizational design issues facing multinational corporation (MNC) managers. We apply concepts hitherto untested in the international management (IM) literature to a longitudinal study of reconfiguration efforts within a large, Asian MNC. We focus on how organizational design outcomes can be affected through mental interventions that provoke changes in senior executives’ mental representations of what the MNC is and can be to achieve a strategic redirection and redesign. We draw on extensive interview and other qualitative data. Our study contributes to the literatures on MNC design and to our understanding of the important, but largely ..

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University of Melbourne Researchers