Commentary: The critical participant

Abstract

The need for critical theories and methods has never been greater. As global citizens, we face enormous inequities and unprecedented challenges such as global warming and rising rates of poverty. Consumption and markets are at the very heart of our most pressing social problems ranging from materialism and pollution to obesity and addiction. Critical theory is often presented as a conceptual tool designed to engage these problems. Traditionally, critical theory consists of two key moments. The first is the negative moment; here the researcher forms a critique of existing social practices and institutions. The second is the positive moment; here the researcher envisions creative alternatives ..