Solving the data sparsity problem in destination prediction

Abstract

Destination prediction is an essential task for many emerging location-based applications such as recommending sightseeing places and targeted advertising according to destinations. A common approach to destination prediction is to derive the probability of a location being the destination based on historical trajectories. However, almost all the existing techniques use various kinds of extra information such as road network, proprietary travel planner, statistics requested from government, and personal driving habits. Such extra information, in most circumstances, is unavailable or very costly to obtain. Thereby we approach the task of destination prediction by using only historical traject..