Large screens as creative clusters

Abstract

This paper begins by situating the large screen in Melbourne as part of the industrial cluster development of the Southbank cultural precinct. It examines urban regeneration and cultural policies to map the politics of its spatial geography of agglomeration. It further explores the role of networked screen in the formation of a transnational creative cluster. Using a telematic large screen event staged across Melbourne and Seoul, the paper evaluates the responses of audiences to examine the politics of cultural and civic engagement. While scholarships on creative clusters predominantly focus on the new value chain of industrial and commercial production that arises as a result of agglomerati..