Service-Dominant Orientation: Measurement and Impact on Performance Outcomes
Ingo O Karpen, Liliana L Bove, Bryan A Lukas, Michael J Zyphur
JOURNAL OF RETAILING | ELSEVIER SCIENCE INC | Published : 2015
We thank Steve Vargo, Christian Homburg, Jan B. Heide, Jodie Conduit and Brad Wilson for comments on previous versions of this manuscript. We also thank the International Car Distribution Program Australia (ICDPA) for financial support for this research project.