Conference Proceedings

The Duality of Second Screens: A Phenomenological Study of Multi-Platform Engagement and Service Experiences

CF BREIDBACH, JD Chandler, PP Maglio, JF Nunamaker (ed.), RO Briggs (ed.)

Proceedings of the Annual Hawaii International Conference on System Sciences | IEEE Computer Society | Published : 2015

Abstract

Internet traffic from mobile devices surpassed traffic from traditional desktop PCs for the first time in 2014. Although users today access and experience digital services through multiple mobile and traditional devices simultaneously, little empirical research investigated the mechanisms driving this shift, or its implications for service innovation research and practice. Here, we report on a qualitative phenomenological study of multi-device use. Drawing on the emerging literature at the interface of service-dominant (SD) logic and service innovation, we conceptualize the individual devices used to access digital services as engagement platforms. We explore user behavior and experiences of..

View full abstract