A qualitative study of business-to-business electronic commerce adoption within the Indonesian grocery industry: A multi-theory perspective

Abstract

This study explores the business-to-business electronic commerce (B2B EC) technology adoption experience of organizations within the supply chain of the grocery industry in Indonesia using a multi-theory perspective. Through a multiple case study with eight organizations, it provides a comprehensive understanding of the influence of adoption factors. This study shows the usefulness of complementarily deploying several adoption theories and offers important theoretical and practical implications for organizations as they extend their supply chains globally.